Whether you’re running a charming 4-room guest house or a 20-room
boutique hotel, your marketing should do more than look good — it should fill
rooms, build reputation, and drive sustainable growth. That’s where we come in.

We tailor your marketing strategy to suit your property size
and goals, but all packages can include:

Brand development:

We create a cohesive and compelling brand identity that includes logo design, tone of voice, brand messaging, and colour palettes tailored to your property's personality and target guests. This ensures every interaction — from your website to your welcome email — feels aligned and memorable.

Website audit and design:

We review your current site (if you have one) to assess mobile responsiveness, user experience, branding consistency, and SEO strength. If needed, we build a custom website from the ground up: fully responsive, beautifully designed, and seamlessly integrated with your booking engine and CRM.

Photography direction:

Visuals sells. We coordinate with our hand-picked network of hospitality photographers and videographers to plan, shoot, and deliver top-tier imagery. From styled interiors to drone footage (add-on), we help your property look as good online as it does in real life.

Social media strategy & content:

We develop monthly content calendars filled with curated, on-brand content that resonates with your ideal guests. We manage posting and ad strategy to grow your visibility and drive direct traffic — no guesswork, just consistent growth.

Email marketing:

From automated welcome sequences to seasonal newsletters and marketing campaigns, we craft email journeys that turn browsers into bookers, and bookers into repeat guests. All branded, compliant, and smartly segmented.

Paid ad management:

We manage your ad spend across platforms like Google Ads, Meta (Facebook/Instagram), and even OTA partner promotions. Each ad is strategically designed and placed to maximise ROI, fill gaps, and highlight seasonal offers or specials. Please note: the amount spend on paid advertising would be in line with the package negotiated in the contract.

Booking platform integration:

We ensure your property is properly synced across OTAs, your website, and your CRM. We handle the tech so your availability, pricing, and guest data flow smoothly — reducing double bookings and increasing efficiency.

Funnel development:

We map out the full customer journey: from first impression to final click. Custom funnels/customer journeys guide prospective guests from social media or search engines through to your booking engine with well-timed nudges and touchpoints.

Monthly maintenance & analytics:

We track all marketing activity with ongoing check-ins, and constant optimisation. This includes refreshing content, testing new strategies, and adjusting campaigns based on what’s working.

Important note on property involvement & tiered offerings:

Our services are intentionally designed to give you peace of mind with minimal involvement.

Not all properties are created equal — and neither are our packages. A 6-room guest house simply won’t receive the same scope as a 20-room
boutique hotel. That’s why we tailor everything based on your property’s size, potential, and needs — and we’re clear from the start about what that includes.