Revenue Optimization:
Smarter Pricing. Higher Profits. Less Guesswork.
At 3 Keys, we believe that better revenue isn’t about charging more — it’s about charging right. That means understanding your market, using the right tools, and having a strategy that evolves as your business does.
Whether you're running a cosy guesthouse or growing a boutique hotel, we’re here to help you unlock your property’s full earning potential. Our approach is practical, data-driven, and always tailored to you.
No jargon. No cookie-cutter strategies. Just clear action, smart systems, and a steady path to more bookings and better margins.
What to Expect from the 3 Keys Revenue Optimization Package?
We don’t just make suggestions and walk away — we roll up our sleeves and work alongside you. From deep-dive audits to daily optimisations, we’re in it with you.
Revenue Optimization
A strategic and tactical approach to maximizing income:
Strategic Services:
Conduct needs and gap analysis to identify revenue growth opportunities
Implement effective pricing structures
Analyse competitors and market conditions
Develop a revenue optimization plan and rooms income budget
Manage online distribution channels
Tactical Services:
Adjust rates dynamically based on demand
Develop promotions during low-demand periods
Maximize rates during high demand
Ensure competitive pricing
Forecast revenue and customer demand
Provide weekly and monthly performance reports and strategy calls
Needs & gap analysis
A complete audit of your current business practices, pricing strategy, and technology. We begin with a thorough review of your current pricing, systems, and strategy — benchmarked against industry standards. We look for the gaps and the goldmines.
Strategic planning
Next, we map out a clear, achievable revenue strategy that includes:
o Realistic budget goals
o Key priorities based on your unique setup
o A timeline of what to do, when to do it, and how it will move the needle
No fluff. Just a game plan that makes sense — and delivers results.
Tactical initiatives
This is where plans become action. We help with:
o Identifying quick wins to boost revenue
o Simplifying your daily pricing routines
o Building habits and systems that make decision-making easier
It’s the bridge between the big picture and the day-to-day.
Technology integration
The right tech saves time and makes money — but only if you use the right tech at the right time. We:
o Integrate platforms so they work together (no more duplicate admin)
o Prioritising high-impact actions over “nice-to-haves”
o Automate rate rules, booking windows, and stop-sells
The result? Less manual work, fewer errors, and smarter decisions.
Our goal: let humans focus on strategy, while tech systems handle the repetitive, boring stuff.
Rate management
Real-time adjustments to maximise occupancy and revenue based on:
o Market demand
o Lead time
o Seasonality
o Competitor positioning
o Local events
You’ll never be overpriced and losing bookings — or underpriced and leaving money on the table.
OTA & Channel strategy
We help you sell on the right platforms, to the right people.
This includes:
o Ensuring rate parity across platforms
o Choosing the right OTA mix (Booking.com, Airbnb, Expedia, etc.)
o Reducing commission dependency with a direct booking strategy
o Fine-tuning visibility settings and promotions to boost conversion
Competitor benchmarking
Stay one step ahead with ongoing market analysis by using data. Not just reacting but anticipating.
Seasonal & event-based adjustments
Big concert in town? Holiday weekend? We make sure your pricing reflects high-demand periods — and doesn’t miss those hidden spikes.
Research & future-thinking
We don’t stand still — and neither should your revenue strategy.
We stay on top of:
o Market shifts
o Emerging guest behaviours
o Evolving tech trends
Onboarding Fee & Monthly Costs
To get everything up and running, we charge a once-off onboarding fee, which includes:
· In-depth revenue audit and analysis
· Set-up of tech platforms and integrations
· Creation of your pricing models
· Staff onboarding and training sessions if required
· Partner tech subscriptions (where applicable)
After that, you’ll move to a monthly retainer tailored to your size, needs and chosen tech stack. You’ll always know what you're paying for — no hidden surprises.
Monthly Retainer: Negotiated depending on the amount of rooms and services required.
Plus, a Commission: 20% of Gross Reservation Revenue (calculated on confirmed reservations booked within the calendar month, regardless of stay date)
Payment Terms: Monthly in advance, payable by the 1st of each month
Exclusions: VAT and disbursements
Annual Escalation: South African CPI + 3%
Why outsource reservation handling?
It saves time, improves conversion rates, and lets your team focus on guest experience instead of admin.
How will you grow my revenue?
We audit your current setup, create a tailored strategy, and implement smart pricing and booking tactics that deliver results.
What technology do you use?
We integrate PMS, channel managers, and booking engines to reduce admin, automate pricing rules, and support data-driven decisions.
How do you manage OTA channels?
We ensure rate parity, choose the right OTA mix, and boost direct bookings so you rely less on commissions.
How do you set pricing?
Rates are adjusted in real-time based on demand, seasonality, competitor trends, and local events.
Will you help with direct bookings?
Yes — we optimize communication and promotions to drive more direct reservations.
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